What Is Inbound Marketing?

Inbound marketing is a way for companies to connect with and influence customers in a way that builds trust and fosters long-term relationships. It helps marketers create a customer experience that attracts prospects and increases visibility in a way that people don’t feel ‘sold’ to. 

A core element of inbound marketing is content. You may have heard the term ‘content is king’, but in the case of inbound, it really is. 

What this means is that quality trumps quantity and that’s what marketers should prioritize in their inbound marketing strategy. But there’s a lot more to inbound marketing than simply creating and distributing great content. 

In this blog, we look at what inbound marketing is, how it compares to outbound marketing, how to create an inbound marketing strategy, and examine great examples to give you an idea of what works.